Thirty years of them — market research, an airline, an insurer, and a few hundred brands in between — in a pocket book you can read over a weekend and use on Monday morning.
Four covers. Printed and posted, 3–5 days in South Africa. Every chapter carries a short video where the conversation keeps going.
12 years in market research. CMO of an airline. Head of customer experience for two.
Markinor (now Ipsos) · kulula.com · British Airways · Comair · and since then:
None of that gets fixed by another 160-slide deck. It gets fixed by better thinking — which is a skill, and which is what this book, and everything after it, is for.
A small book to dip in and out of. Things I'd noticed, things I learned the hard way, and things that made people's eyes sparkle — four sections, read in any order, whichever order your week demands.
Because most marketing problems turn out to be self-awareness problems in a business suit.
Where you're actually sailing to, and how to get the ship moving before the next board meeting.
The unglamorous things that quietly decide whether good work lands or dies.
Specific, repeatable moves you can use in your next meeting. Not theory.
The deal: read it. If it hasn't paid for itself in one usable idea, email me and I'll refund you — and you keep the book. Heidi to confirm.
Then take a page. A real one — not a teaser that stops at the good bit. Pick the section you're most stuck in and I'll email it to you, plus a note from me once a month.
One email a month. Unsubscribe whenever; I won't be offended.
Most people meet me through the book. Here's the rest of it, cheapest to deepest. You don't have to climb it in order — most people do.
Read it on your own. The point is that it costs almost nothing to find out whether we think alike.
No slides, no script, no knowing where it'll go. Your team picks a page and we follow it. Half or full day, in the room.
Cake & Grace for client–agency relationships that have gone quietly sour. Brand Positioning for getting a whole room onto the same sentence. More th&n PowerPoint for teams who present badly and know it.
Six weeks, a small cohort, plus two one-on-ones either side. The proper one.
When you need an extra brain on the org chart rather than a course. Usually when something's a bit wobbly.
An un-course. Six weeks, a small cohort, and the marketing stuff you won't find in a textbook — because it isn't in one.
We work out what you actually want from this before the group starts, so week one isn't spent introducing ourselves.
Small cohort, live, never recorded. You will be asked things. That's the mechanism.
The follow-up nobody else does — because three months later is when you find out whether any of it stuck.
Next cohort starts [Month] 2026 · 8 seats · 4 left
It's an application, not a checkout. Cohorts stay small and the mix matters, so I read every one myself and come back to you within two working days.
"It's rare to find a course that blends strategy with self-awareness, structure with empathy, and marketing with meaning."Natalie Harrison · Auria Senior Living
"It wasn't just another marketing course, it was a full-on heart and soul reset."Herkie du Preez · STRONG PR
"We came into the process as a good company with good intentions. We came out significantly improved."Greg Walsh · CEO, G&G
"…someone who combines the commercial discipline of a CFO with the strategic insight of a world-class marketer."Lientjie Louw · COO, Hollard Namibia
A young entrepreneur coined it, because "consultant" didn't fit. Taking care of a brand is a bit like being a parent: you act in its best interests, you understand what it needs to grow, and you help it through the stages of its life.
Twelve years in market research at Markinor. CMO at kulula.com. Head of Customer Experience for kulula and British Airways. Before all of that, delivering babies and designing aircraft interiors — a career that swerved, delightfully.
The ampersand is the point: amplification, collaboration, community, co-creation, connection. heidibeeee&co is a network, not an agency — you get Heidi, plus the people she trusts, and never a junior you've never met.
Keynotes built on things that actually happened, not theory. And for CEOs and leadership teams: brand strategy, CMO-at-large and thinking partnerships — usually when something's a bit wobbly and you just need a fresh set of eyes thinking with you.
Practical, thought-provoking, and built on real-world experience. Next public date: [date].
Check a date →An extra brain for CEOs and marketing leaders. Not an agency, not a team of corporate consultants.
Start a conversation →"She brought not only structure and clarity but also an energy that completely transformed how we approached marketing."Arno Jansen van Vuuren · former MD, FutureWise
It is. It's eight hours of one-on-one and group time with someone who ran marketing for an airline, spread over four months, in a cohort small enough that you can't hide. If you're not sure, don't start there — start with the R295 book and find out whether we think alike. Nobody has ever regretted that order.
Yes. Please do. That's what it's for, and there's no sequence waiting to talk you into anything.
Good. Roughly [x] in 10 of the people in a cohort aren't — founders, ops leads, one memorable CFO. The thinking is the same; only the vocabulary changes.
Apply anyway and say so — I'll put you first in the queue for the next one, which runs roughly every [x] months.
Heidi to answer. The course is online, so the honest answer is probably yes with a timezone caveat. Say it here rather than losing the enquiry.
The ampersand stands for amplification, collaboration, community, co-creation and connection. It's a network, not an agency: you get me, plus the people I trust.
It's R295, it fits in your bag, and it's the cheapest possible way to find out whether the way I think is useful to the way you work.
Ranked by revenue at risk, not by effort. The first three are worth more than everything below them combined.
| Leak | What it costs | Impact | Fix |
|---|---|---|---|
| Book has no price and no checkout | Every impulse buyer who won't wait for a reply email | Critical | Real cart (Payfast / Yoco / Wix Stores), price on the page, cover chosen at checkout |
| R45 491 course sold in one paragraph and an "Enquire" button | The highest-value conversion on the site, running at a fraction of its rate | Critical | Full sales section: outcomes, who-it-isn't-for, dates, seats, terms, proof at the price |
| Hero headline is unfalsifiable | Bounce rate on anyone who doesn't already know her | Critical | One product, one price, one action, above the fold |
| Eight equal-weight offers across two pages | Choice paralysis — the site asks "not sure which one you need?" instead of answering | High | One ladder, ascending price, one primary CTA per screen |
| Career proof lives on the About page | The strongest credibility asset arrives after the decision | High | Career line + client logos directly under the hero |
| Newsletter offers no incentive | Near-zero email capture from cold traffic | Medium | A real free page, reader-selected — which also segments the list |
| Testimonials praise character, not results | Warmth without evidence | Medium | Go back to three clients and ask for a number and a timeframe |
| No objection handling anywhere | Price, format and "am I the right person" objections resolve as no | Medium | Six-question FAQ at the point of decision |
| Launch events listed as "closed" | Four dates, three of which nobody can act on | Medium | Public dates as CTAs; closed ones become "seen at" proof |
| Insider language unexplained | Decoding cost before the buying decision | Low | Explain the ampersand once, in the FAQ |
| No workshop pricing at all | Enquiry calls that end at "oh" | Low | Publish from-prices |
Nothing else on this list matters while the cheapest product can't be bought. A weekend of work on Wix.
Copy and layout only, no new build. Visible on bounce rate within a fortnight.
The single highest-value change on the site. Needs real dates, seat counts and payment terms first.
Needs one page as a PDF and four tagged list segments.
The slowest item, because it depends on other people. Start asking in week 1 so they land by week 4.
All quotes reproduced from heidibeeee.co as published. Nothing here is invented proof — every number that would have to be true is highlighted in yellow for Heidi to supply or strike. Images, logo, colours and fonts are Heidi's own, loaded from her live site. Original site designed by Lucky Fox.
